Hotel guests crave connectivity and convenience when they travel, so much so that 49% say the presence of high-tech features in the guestroom will actually influence their choice of a hotel. This statistic from Hospitality Technology’s 2017 Customer Engagement Technology Study is indicative of a trend happening across industries — customers want innovative amenities. However, as research also confirms, they want the high-tech without losing high-touch personalization.

The challenge facing hoteliers is how to determine what investments will help them meet the ever-increasing demands and expectations of guests — something that 27% of hotels name as the greatest challenge impacting hotel technology, according to HT’s 2017 Lodging Technology Study.  Ascertaining which investments will move the needle on guest satisfaction, experience and ultimately revenue goals requires a broader look at several factors.

Here HT queried hoteliers and technology experts to outline six key factors hoteliers should consider prior to committing to a rollout to ensure the innovation meets the investment.

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Article courtesy of HospitalityTech, by contributing editor Lisa Terry.